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BK 101 Series - Session 8 - If You Build It, They Will (Not) Come: Marketing & Ethics for Small Firm

Bankruptcy 101 Series - Session 8

Do I really need a program to learn how to practice bankruptcy law?

I thought it was just filling out a bunch of forms!

Presented by Jim Christy and Claude Ducloux

If You Build it, They Will (Not) ComeMarketing & Ethics for a Small Firm


Knowing how to communicate your skills to the people who need your talent is important. But but once you get clients in the door, every one of them becomes very important to your future, your practice, and is a source of referral. 

Jim Christy of Postali will take you through the client buying journey.  Claude E. Ducloux, a nationally known CLE speaker on legal ethics, client management and law office operations, will take you through the important skills that aren’t taught in law school.

You’ll learn: interviewing skills; problem-solving; daily rules and habits; setting goals; discovering and handling conflicts of interest; privacy policies and handling sensitive information; the special skill of handling difficult clients; and correct use of attorney trust accounts.

This entertaining presentation will end with a no-holds-barred Q & A session.

(See links below)

Jim Christy

Jim is the CEO at Postali, and oftentimes is the first point of contact with attorneys who might be interested in growing their law firm. He is the person who figures out which of our services the lawyer might need and creates a plan to achieve their ultimate goals. He has helped build over 40 attorney websites, many of which have won awards.

Jim has always had a passion for marketing and business, and was a marketing major at The Ohio State University. Certified as a Clio consultant and in Google Analytics, Jim’s education and seven-plus years of marketing experience put him in the position to help clients with a variety of business development needs.Additionally, Jim’s experience as CEO allows him to help clients not just with marketing and business development matters, but also with operations, HR, and financial decisions.

Claude E. Ducloux
Past-president of the Austin Bar Association, is Board Certified in Civil Trial Law and Civil Appellate law. He has served as Chair of almost every Texas Bar-related entity, including the Board of Legal Specialization, the Texas Bar College, the Texas Bar Foundation and the Texas Center for Legal Ethics. Claude has given more than 325 CLE speeches around the country – just in the past 5 years. 

He is a past recipient of the Gene Cavin Award (CLE), The Lola Wright Foundation Award (Legal Ethics), College of the State Bar Professionalism Award, Luke Soules Award (Litigation), and W. Frank Newton Award (Pro Bono). On January 1, 2018, was appointed by the Supreme Court of Texas to a 3-year term on the Supreme Court Disciplinary Rules & Referenda Committee.

Session 8 Materials

(Provided on or before the day prior to the event)

Join Zoom Meeting
(This meeting will be recorded)

Meeting ID: 821 2851 1124
Password: 737676

Dial by phone
346 248 7799
669 900 9128

About the Bankruptcy 101 Series

Learn the ins and outs of bankruptcy practice, including the court, the trustees, the code, and the clients.  

This program is designed for attorneys who are new to Arizona consumer bankruptcy practice or those who simply want to refresh their knowledge.  

It consists of 10 separate sessions scheduled on various dates from June 19 through September 18, 2020 (view topics and dates below). You can pick and choose which sessions you want to attend, or attend them all.  

This program is open to the public so please invite your staff and colleagues. Registration is required. Materials will be provided here on or before the day prior to the event.

View Series Schedule
Other BK Resources


Friday, August 28, 2020, 11:30 AM until 1:30 PM

Diane L Drain
602-246-7106 (p)
General CLE
Registration is required
You must register for the event to receive CLE credit.
No Fee